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Writer's pictureMeghan

What is Color Psychology?

Color psychology is the study of how different colors can affect our emotions, moods, and behaviors in our personal lives. It is based on the idea that colors can have a powerful impact on our subconscious minds, influencing the way we perceive and interact with the world around us.

Colors can be associated with different emotions and feelings. For example, blue is often associated with calmness, tranquility, and serenity, while red is associated with energy, passion, and excitement. Yellow is often associated with happiness and optimism, while green is associated with nature and growth.

rainbow of crayons

Understanding the psychological impact of color can be helpful in designing your personal spaces, such as your bedroom or living room, to create the mood and atmosphere you desire. For example, if you want to create a relaxing and peaceful atmosphere in your bedroom, you might consider using soft, soothing colors like pastel blue or lavender. If you want to create an energizing and stimulating atmosphere in your home office, you might use bright, stimulating colors like yellow or orange.


Color psychology can also be applied to personal style, with different colors conveying different messages and moods. Wearing certain colors can affect your own mood and the way others perceive you. For example, wearing blue can convey a sense of calm and reliability, while wearing red can convey energy and passion.


Color psychology is always a consideration when designing our manifestation jewelry collections. You'll notice the Manifest Energy collection is red/orange, the Manifest Serenity collection is blue/green, and the Manifest Joy/Positivity collection is orange/yellow, all of which follow the premises of color psychology. Some collections may veer slightly but always for a good reason, which we will explore in future posts!

cloud of color at a color run

While color psychology is not an exact science and can vary depending on cultural and individual factors, it can be a useful tool in creating the desired mood and atmosphere in your personal life. By understanding the general meanings and associations of different colors, you can use them to influence your own emotions and behaviors, as well as the perceptions of those around you!

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